Understanding Some Over The Top Categories A Little Bit Better
Over The Top (OTT) is an information technology approach and modeling that implements applications and mobile-based application services for video and audio streaming, massaging, and social networks that utilize internet connections in their use. OTT (over-the-top) is also a content service that uses an internet network that can be accessed by the public to deliver the desired content. This content is not only available via set-top-boxes, but also via devices that can access the internet – such as smartphones (such as the Blackberry Passport), tablets (such as the IPAD 3), and smart TVs (such as the Samsung SMART TV) with a broadband connection. Popular OTT services overseas include Netflix and Hulu. An example of an OTT service was launched by First Media GO TV Anywhere service provider by First Media. OTT is also useful for advertisers, due to they can reach more audiences by using ott marketing techniques.
OTT (Over The Top) applications and services in the Social Media and Social Media category with the Social Connection sub-category, specializing in connecting with friends, family, and getting to know anyone on the internet. Common features include adding friendships (add friends), sending and receiving messages, creating and joining discussion groups, creating statuses, and Micro-Blogging for sharing articles, notes, or digital documents. Some examples of the Social Connection category include Facebook, Twitter, Google Plus, MySpace, Mindtalk, and others.
OTT (Over The Top) with the Social Media and Social Media categories with the Multimedia Sharing sub-category are devoted to sharing multimedia files. In general, the features provided in the multimedia sharing category include providing facilities for sending and responding to comments, giving rates, sharing in the form of URL addresses. Some examples of the Multimedia Sharing category are Youtube, Flickr, Picasa, and others.
Applications and services based on OTT (Over The Top) with the Social Media and Social Media category with this Professional sub-category, are specifically for workers who have the same or different skills, interests, and fields of work. The main features provided to users include providing features to add relationships based on similarities (for example interests, jobs, expertise), communication via text messages, sharing via internet URLs, and others. Some examples from the Professional category are LinkedIn, Classroom, Nurse Connect.